The Moral Significance of Organizational Loyalty to the workforce
What is the role of Organizational Leadership, and how can it effectively create Organizational loyalty post COVID? The truth is transparently, with compassion, and at a faster rate of adaptation than ever expected. The modern organization is expected to uphold the compassionate ideals that our textbooks have long considered the future of business: Hello America, the future was yesterday, and you need to catch up.
COVID arrived with demands: Go home, change your values, oh, and redesign your ideas of "business." Many of the companies that laughed at these notions and continued business-as-usual are now unusually closed. The once appropriate dollar forward approaches to serving customers, working with suppliers, and collaborating with colleagues—or just getting anything done—have failed. Today you must be people first, community second, and the dollar will follow.
Today you must be advanced in adaptation, open to adoption, and fast on your feet. Step one: increase the speed of your decision-making while at the same time maximizing your productivity. Second, put down your pencils, Gents, and connect with forward-thinking tech nerds. The future was yesterday, and it was technology forward, and today data is the way to accelerate the scope and scale of innovation. And this is working.
Marketing and Comms are global. Organizations must operate effectively across geographies and cultures while balancing the intricate dance between technology, updating technology, and continuous adaptation. In 2015, Brian Schrag wrote, "Expectations and possibilities for employee loyalty are shifting rapidly, particularly in the for-profit sector."
His academic exploration considered the nature of employee loyalty to the organization, focusing primarily on the elements of loyalty beyond the notion of employee loyalty's ethical demands. What was the moral significance of loyalty for the employee? Could organizational loyalty be good for the employee or employer? His work argued that employees have a natural pull toward extending the commitment to their organizations and that organizations are responsible for the workforce to address the degree to which they will recognize and reward that loyalty.
Interestingly enough, I see this as being reflective of the post-COVID truth of business. Gone are the days of companies forcing a culture upon a workforce. The new world only supports organizations that align with the workforce's mindset and the surrounding communities. It does not matter which side of the fence you kick your feet from politically anymore. After this pandemic and election- marketing is everything! The modern company is moral, transparent, and kicking their feet in their supporters' direction- on a deeper level- on a compassionate and adaptive playing field.